Posts Tagged 'friendfeed'

If I hear it one more time…

I use Google Alerts to watch certain search terms.  Every day I get an email with the latest blog and web content with the term “Social CRM.”  Roughly every other day there is a post somewhere about Twitter becoming Social CRM.  What?!  If I hear that one more time I’m going to vomit!

Customer Relationship Management

That’s what CRM stands for.  Twitter, Facebook, FriendFeed, and even LinkedIn are more about people watching that managing relationships.  And Twitter is the worst offender of all of them!  Facebook and LinkedIn have at least built in some features to interact and move toward the “management” of relationships.

Twitter is an awesome tool, no doubt. I tweet almost every day.  But it is not CRM.  It will never be CRM.  And what’s worse is all the talk about it distracts us from finding the real meaning and execution of Social CRM.

Use Twitter for what it is.  A massive dynamic and honest forum to monitor the vibe of your product and company in the marketplace. It is not a useful tool for building and managing trustful relationships that result in sales.

Please stop.  Let’s have more meaningful conversations instead of trying to get good search rankings by putting Twitter, Twitter, Twitter in web content.