Posts Tagged 'facebook'

Why Facebook destroyed all other social media platforms

Excellent resource from Nielson about social media trends. The best part is on page 10 about what makes Facebook so successful compared to other platforms.

We can all learn from Facebook’s success. Most important, as we create other technology solutions, this template is a good one to follow. Don’t try to break the mold too much. Use a successful pattern and add your own twist but don’t change it.  Just make sure the pattern truly is successful!

Original PDF report

———

Factors contributing to Facebook’s rapid growth

Design. An organized, simple and

easy-to-use interface – with much less

advertising compared to many of its

competitors – is likely to appeal to a

wider audience.

Broad appeal. Facebook isn’t targeted

towards a specifi c demographic like many

other players (e.g. StudiVZ to students or

Bebo to young adults) – ironic considering

that it started out as a network for

university students.

Activity Focus. Facebook is focused on

connecting as opposed to entertainment.

It can be used for multiple networking

activities – reuniting old friends, business

networking, dating, sharing photos,

status updates. Facebook is Reunion,

LinkedIn, Yahoo! Personals, Flickr and

Twitter all in one.

Architecture. Inventive features (including

applications, invites, requests) and open

architecture – including the masterstroke

to open the platform to applications

developers – have increased word-ofmouth

and visitor engagement.

Privacy. Members have more control

over who sees their content than in

many other networks where nonmembers

can access personal content –

a concern for many people.

Media coverage. Facebook’s early

momentum was given a huge boost due

to the large amount of free media

coverage it received.

Copyright ©

If I hear it one more time…

I use Google Alerts to watch certain search terms.  Every day I get an email with the latest blog and web content with the term “Social CRM.”  Roughly every other day there is a post somewhere about Twitter becoming Social CRM.  What?!  If I hear that one more time I’m going to vomit!

Customer Relationship Management

That’s what CRM stands for.  Twitter, Facebook, FriendFeed, and even LinkedIn are more about people watching that managing relationships.  And Twitter is the worst offender of all of them!  Facebook and LinkedIn have at least built in some features to interact and move toward the “management” of relationships.

Twitter is an awesome tool, no doubt. I tweet almost every day.  But it is not CRM.  It will never be CRM.  And what’s worse is all the talk about it distracts us from finding the real meaning and execution of Social CRM.

Use Twitter for what it is.  A massive dynamic and honest forum to monitor the vibe of your product and company in the marketplace. It is not a useful tool for building and managing trustful relationships that result in sales.

Please stop.  Let’s have more meaningful conversations instead of trying to get good search rankings by putting Twitter, Twitter, Twitter in web content.

The Right Question To Ask

Couple quick thoughts. I saw the blog post title “What are people thinking about buying?” over at www.socialcrm.net.  The post itself is a simple word cloud of current Twitter activity.  But the question made me think.

This question sounds like the typical response to the social media craze.  Companies look on social sites like Twitter, Facebook, and LinkedIn for buzz about their product or industry.  Marketers look at this massive amount of collaboration and networking as the ultimate eavesdropping tool.

The lazy marketer thinks, when I hear a buzzword related to my product I need to quickly insert my advertisement in front of the interested party.  Sounds like a virtual street market.  This is the most rudimentary and immature style of selling.  Shove a product in someone’s face until they buy.  Then quickly scramble for the next sale.  I think this is why most companies are finding it difficult to monetize social media.

A better questions to ask is, “What are people complaining about?”  Wherever there is pain there is profit!  People that have problems are loud and open about those problems.  And problems are the key to successful sales.  Great example from a British bra company. Every product and service (should) solves a problem.  And smart marketers know that the best way to sell is to identify the problem and position their product as the perfect solution.

Rather than just looking at certain “buying” buzzwords, look at the “complaint box” buzzwords.  A lot of times people complain without realizing there is a solution to a problem.  Especially if they’ve lived with the problem for any length of time.  People are more likely to engage with you in social media if you are talking about their pain versus just pitching your product.  Remember, they are in social mode not buying mode.

Finally, in economic tough times, people buy less for the sake of buying (as during boom times) but still buy a LOT to solve problems.  In fact, the more severe the problems (economic strife) the more people will seek out solutions.  Bigger pain, bigger gain (for you).