How Raving Fans Can Make Or Break You

Excellent story that’s played out time and again.  I can tell a hundred just like it.  When you disappoint a Raving Fan… : Never Stop Marketing

The big lesson is that everything you do has the potential to create raving fans or raving lunatics.  You want the former talking about your brand.  But reality shows that the latter are usually louder.

The big question is how to monitor, track, digest, interpret, and separate these voices into meaningful analytics.  How can we manage these relationships in a social context.  We need to go beyond watching pages of Twitter feeds and explore semantics, intent, emotion, and other nuances of social conversation.

That’s what we need to think about.


1 Response to “How Raving Fans Can Make Or Break You”

  1. 1 Jeremy May 31, 2009 at 3:05 am

    First off, thanks for the shout-out! Appreciate it.

    You raise a great point. In fact, I’m working on some posts now about the ideas of the “Raving Critic” and how to “flip” them (hopefully) into Fans or at least neutral. On top of that, is the RavingFanIndex…stay tuned. I like how you’re thinking about this.

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